January 23, 2014

The clown isn't Ronald in Mongolian story on McDonald's - BUSINESS NEW EUROPE

The clown isn't Ronald in Mongolian story on McDonald's - BUSINESS NEW EUROPE: "Learning by example

The entrance of US media groups into the market could also be a positive influence. Sponsored by the locally owned Trade and Development Bank of Mongolia, Bloomberg opened an affiliate television network in Ulaanbaatar in 2012. More recently, CNN entered into a partnership agreement with Eagle TV – one of the companies that reported the false McDonald's story. The CNN partnership will include training for the Mongolian staff. "Having that kind of competition is great for a media market. Raising the bar means everyone's going up," says Infante. "



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