Underdogs unite: JVC cameras document 10,000 mile UK-Mongolia rally—with regular cars!: "Everybody loves to root for an underdog. In the action camera world, mainstream brands like JVC and Sony are in a titanic battle with the well-entrenched GoPro brand, which for years has had the market pretty-much to itself. For auto racing fans, no less epic a battle has just commenced: the Mongol Rally, a thrilling 10,000 mile race that pits the underdogs of the vehicular world against the worst Mother Nature has to offer -- and JVC's Adixxion-branded action cameras are going along for the ride!
The rulebook for the Mongol Rally couldn't be much shorter, and yet a the same time couldn't place much greater a demand on its contestants. Drive a regular road car with an engine below 1.2 liters (or a motorcycle below 125cc) from the starting line at Dover Castle in the UK to a finish almost a third of the way around the planet in Mongolia. (Sükhbaatar Square, in the center of the Mongolian capital Ulaanbaatar, to be precise.) And once you get there? Sell your car or bike, and donate the proceeds th a Mongolian charity."
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The rulebook for the Mongol Rally couldn't be much shorter, and yet a the same time couldn't place much greater a demand on its contestants. Drive a regular road car with an engine below 1.2 liters (or a motorcycle below 125cc) from the starting line at Dover Castle in the UK to a finish almost a third of the way around the planet in Mongolia. (Sükhbaatar Square, in the center of the Mongolian capital Ulaanbaatar, to be precise.) And once you get there? Sell your car or bike, and donate the proceeds th a Mongolian charity."
'via Blog this'
