Luxury Cashmere Company Revolutionizes the Fashion Industry: "Naadam Cashmere, the world’s first socially and environmentally conscious cashmere fashion brand, has successfully launched a kickstarter campaign to help fund their mission. The company's innovative and disruptive approach is radically changing the cashmere industry by making cashmere more affordable to style-conscious individuals, while giving back to the nomadic Mongolian herders that are at the base of the supply chain.
In 2010, co-founders Matthew Scanlan and Diederik Rijsemus started the company after Diederik's eye-opening semester abroad in Mongolia. The demands of the cashmere industry coupled with severe weather shifts generated by climate change are affecting this region worse than anywhere else on the planet, killing livestock that harvest the cashmere fiber overnight and destroying the livelihood of thousands of nomadic herding families who are forced to move away and many times, thrust into a brutal life of mining."
'via Blog this'
