KFC: Mongolia’s latest “first mover” | beyondbrics: "Mongolia is following the footsteps of its largest trading partner, China, whose first western food chain in 1987 was Yum! Brands’ KFC. Now Mongolia’s Tavan Bogd Group has attained franchise rights to the restaurant chain, though the success of fast food in this fast-developing frontier market has so far been mixed.
Tavan Bogd, one of Mongolia’s largest holding companies, plans to open the first KFC restaurant by the middle of 2013, followed by three more in the second half of the year.
“All four will be flagship stores located in Ulaanbaatar city,” Ts Baatarsaikhan, chief executive and president of Tavan Bogd Group, said in a statement last month. "
'via Blog this'
