Wildlife Charity Wins BBC World Challenge Competition: "A program developed by the Snow Leopard Trust, a Seattle-based conservation organization, has won first place in the World Challenge. The program, called ‘Snow Leopard Enterprises,’ was created to protect endangered snow leopards in Mongolia. It was one of 12 projects selected for the global World Challenge competition run by BBC World News and Newsweek Magazine in association with Shell.
Snow Leopard Enterprises was chosen by World Challenge as an innovative business model that also benefits the environment. The program helps herders in Mongolia make and sell fine wool handicrafts to increase their income. In turn, herders sign conservation contracts pledging to protect snow leopards living in their area."
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